Obudu Centurion — Brand Identity
“Where Nature Meets Elegance.” A new identity for Obudu Centurion Hotel & Resort — a property set in the rolling hills near the iconic Obudu Cattle Ranch, blending modern comfort with natural serenity.
The Positioning
Obudu Centurion offers more than accommodation: an experience rooted in comfort, exploration and authenticity, inspired by the heritage of Obudu’s hills and greenery.
The name “Centurion” stands for strength, endurance and timeless excellence — a commitment to exceptional service and lasting memories.
The Mandate
The identity was developed for the property alongside Jefferson’s management of the hotel, giving the operating business a clear name, promise and visual language to carry across the guest journey.
Identity design was delivered with Adful & Brand, working from positioning, values and a guest proposition built around the Obudu landscape.
Values
Elegance in Hospitality
Every guest treated with care — a seamless blend of comfort and personal service.
Connection to Nature
Relaxation and renewal through experiences inspired by Obudu’s landscape.
Cultural Richness
Local culture, cuisine and tradition, shared with every guest.
Adventure & Exploration
Mountain treks and canopy walks from the doorstep of Obudu Cattle Ranch.
The Mark
The symbol frames the Obudu landscape inside an arched window — a view out to the hills, and a door into the hotel.
Colour
Deep teal and ivory lead, supported by grounded neutrals.
From the Identity Presentation
Brand identity · lifestyle imagery illustrative
Connected Capabilities
Giving an existing hotel a sharper identity?
Jefferson connects brand, operations and guest experience — so the identity is lived in every department, not just printed on the sign.
Discuss a Brand Mandate